Question: Match the testing metric to the most relevant campaign objective.
- Open rates – deliver content
- Conversion rate – boost sales
- Click-throughs – drive traffic to a specific website, social media, story, etc.
- Total spend/average spend – maximize revenue
- Clicks per unique open – effectiveness of CTA
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
