Question: Tobias proposes that he and Drew create some email automations to send alongside his usual weekly email. However, Drew is used to doing things a certain way and needs convincing. What 3 benefits should Tobias highlight to Drew about what automations can accomplish?
- They save time: Drew can focus on other parts of his business while his new medication sessions are being marketed to the right people automatically.
- Welcome automations help build a stronger personal connection with users: Drew can personalize his messaging based on whether customers are new, frequent, or “sometimes” users.
- Behavioral targeting allows you to send messages to people in real time based on specific actions they take in your app: Drew can have his users emailed automatically every time they complete an in-app meditation.
- They allow you to compare performance from multiple campaigns over time: Drew can see his campaigns featuring one type of meditation are more popular than his campaigns featuring another type.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Foundations Certification” page.
