If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

Question: If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

  • Target Return On Ad Spend (tROAS)
  • Maximize Clicks
  • Manual Max CPC
  • Enhanced CPC

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-Powered Shopping ads Certification” page.

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