How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

Question: How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

• It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
• It’s better because the correct bid can often be a hard-to-reach static target.
• It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
• It’s better because the failure to bid efficiently cane make you miss valuable conversions.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.