Question: Which two asset types can also be served as account-level automated assets?
- Dynamic sitelinks
- Dynamic callouts
- Promotional callouts
- Call asset
Explanation
The system utilizes machine learning to automatically generate additional text formatting that highlights specific website features or navigational pages directly within the ad copy. By analyzing landing page content and user search intent, it creates these supplemental links and descriptive phrases without requiring manual configuration. This automated process enhances the overall Ad Rank by providing highly relevant, context-rich information at the exact moment of the auction. These dynamic additions apply across the entire account to seamlessly improve the expected clickthrough rate of active campaigns.
Why the other options are incorrect
Promotional callouts do not exist as an automated system feature because financial discounts and sale dates require explicit manual configuration.
Call asset necessitates that advertisers manually input and verify specific phone numbers rather than being dynamically scraped and generated by the platform.
Source for verification
https://support.google.com/google-ads/answer/7175034
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
