Question: After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?
- Use responsive search ads
- Use contextual signals
- Use cross-device reporting
- Monitor Quality Score.
- Be mindful of negative keyword targeting.
Explanation
Combining expansive keyword match types with automated auction strategies necessitates supplying the platform with highly flexible creative components. Providing a variety of text assets allows the machine learning models to dynamically assemble the most relevant messaging for any unique user query. Because this setup significantly broadens overall reach, actively identifying and applying negative keywords is crucial to prevent wasted budget on unrelated searches. Consistently evaluating the historical ad relevance metric ensures these wider traffic pools continue to yield a competitive Ad Rank within the ecosystem.
Why the other options are incorrect
Use contextual signals are automatically processed by the bidding algorithms in real-time rather than functioning as a manual, post-implementation optimization task.
Use cross-device reporting provides analytical visibility into user behavior paths but does not actively optimize or govern the structural settings of the automated campaign.
Source for verification
https://support.google.com/google-ads/answer/2407779
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
