Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Question: Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

  • Use of contextual signals
  • Use cross-device reporting
  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.

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