Question: What's the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
- Ad quality determines this. It’s based on ad and website relevance.
- Bids determines this. It’s based on how much marketers will pay for a click.
- Asset impact determines this. It’s based on sitelinks and image assets.
- Ad Rank determines this. It’s based on a variety of factors to show useful ads.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
