Question: You’re part of a team at your company that's responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?
- Agree with them, focusing energy on building the community instead.
- Suggest that an exit plan isn’t necessary if the community remains small and easily manageable.
- Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary.
- Suggest that while it’s not urgent in the beginning phase of developing a community, it might be worth considering at a later stage.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Social Media Marketing Certification II” page.
