Question: What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
- It can give the impression that your spam rate is higher than it actually is.
- It can give the impression that your unsubscribe rate is lower than it actually is.
- It can give the impression that your open rate is higher than it actually is.
- It can give the impression that your click-through rate is lower than it actually is.
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