Question: Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’
- It is not measurable.
- It is not attainable.
- Subject lines, personalization, and CTA placement don’t affect email engagement.
- It is not specific enough.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Email Marketing” page.
