Question: Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
- To ensure that there is a strong, thought-out reason behind every email you send
- To contribute to the overall ecosystem of the business
- Both A and B
- None of the above
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Email Marketing” page.