Question: You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.
- Are view-through conversions being measured and valued appropriately?
- How are users moving between OneStop’s app and web properties?
- Which of OneStop’s app users have the highest long-term value?
- How effective is deep linking at getting new users to install the OneStop app?
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
