Question: In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she's using to measure success is $15. What would account for the $5 difference?
- She isn’t including conversions from current members.
- She’s including view-through conversions.
- She doesn’t have conversion tracking set up.
- She isn’t including Gmail and YouTube users.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
