Question: Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?
- Hank checks that all headlines and descriptions are distinct and can be used interchangeably.
- Hank adds trademark and copyright symbols to company names.
- Hank uses long headlines that summarize all of the points made in the short headlines.
- Hank writes short headlines with the same messaging but phrased in different ways.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
