Question: Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy. Which two steps are required to implement the strategy? Select 2 Correct Responses
- Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
- Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
- To use machine learning for conversion value optimization, she needs to set up conversion tracking.
- She must select a Manual CPC bid strategy and set her bid manually at the ad level.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
