Question: Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window. Why will setting up the view-through conversion window benefit their campaign?
- It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
- It’ll allow them to identify impressions for ads that weren’t interacted with but later resulted in a conversion.
- It’ll prevent interactions being attributed with more conversions than what they actually generated.
- It’ll help them to reveal which ad assets require optimization in order to improve conversion rates.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
