Question: Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company's customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?
- Set up lower CPA bids for in-market audiences.
- Include existing users from remarketing and customer match lists.
- Combine custom affinity and similar groups into a single campaign.
- Set up higher CPA bids for custom audiences.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
