Question: When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle?
- Yes, because the sales cycle for that product may be longer than the default window.
- No, because having a longer view-through conversion window will skew regular conversion data.
- No, because the sales cycle for that product will be within the default window.
- Yes, because having a longer view-through conversion window will make the campaign look more impressive.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
