Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?

Question: Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?

  • A bulk of their investment driving a disproportionally low conversion volume on a different channel
  • A bulk of their investment driving a proportionally high conversion volume on a different channel
  • A small share of their investment driving a proportionally low conversion volume on a different channel
  • They hadn’t invested in other channels

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.

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