Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?

Question: Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?

  • Create a combined audience
  • Upload customer information into Google Ads
  • Set up conversion tracking
  • Enable audience expansion

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.

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