Question: Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take? Select 2 Correct Responses
- He must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
- He needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
- He must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
- He must select a Manual CPC bid strategy and set her bid manually at the ad level.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
