Question: Why is the Model Comparison Tool helpful in measuring the full value of a Google Display ads campaign?
- Because it shows a projected forecast of conversion data if certain recommendations were applied.
- Because it shows how Display ads influence purchasing decisions across all marketing channels.
- Because it shows how Display ads influence purchasing decisions exclusively in Google Ads.
- Because it shows a projected forecast of impression and click data if certain recommendations were applied.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
