Question: In setting up a similar audiences list for a Google Ads campaign, Antonio is wondering whether he needs to exclude people from his original remarketing lists. A colleague tells him he doesn't need to do this. Why does the colleague tell him this?
- Because similar audiences don’t have any association with remarketing lists.
- Because similar audiences lists automatically exclude people so that only new leads are reached.
- Because similar audiences will automatically remarket to existing leads if it identifies potential value in them.
- Because similar audiences use existing remarketing lists to get as much reach as possible.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
