Question: After clicking on an ad for an online store on a social media network, then seeing a paid search ad and then clicking on a Display ad, Hiroshi decides to buy something from the store. Which marketing channel would get credit for the conversion under the last non-direct click attribution model?
- Social channel gets 33% credit
- Search channel gets 100% credit
- Display channel gets 33% credit
- Display channel gets 100% credit
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
