Question: Juan is new to Google Ads and is looking to create online sales for a new business by using a Discovery campaign. What advice should Juan keep in mind once he sets up his campaign?
- Follow up immediately with a campaign to reengage previous site visitors using custom groups.
- Merge Discovery campaign reports with other Google properties.
- Wait two or three weeks before making any changes to his bidding strategy.
- Adjust his bidding strategy every three or four days until campaign performance is steady.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
