Question: Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don't exceed a certain cost, and why?
- Target CPA, because it grows conversion volume at his target cost per acquisition.
- Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
- Enhanced CPC, because it offers the greatest amount of control over the bidding process.
- Maximize Conversions, because it doesn’t require historical conversion data.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
