Question: How do view-through conversions help to evaluate Display campaign performance?
- They present converting customers with a short survey, asking about their experience leading up to the purchase they completed.
- They determine various signals from placement and audience reports, then narrowing down the best performing areas of a Display campaign.
- They tell you when customers see — but don’t interact with your ad — and then later complete a conversion on your site.
- They identify and breakdown which traffic, exclusively from Display, resulted in creating conversions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
