Question: Henrietta recently launched a high-end clothing line and hasn't invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?
- Leads
- Brand awareness and reach
- Product and brand consideration
- Sales
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
