What is a best practice for setting up awareness audiences for a Google Display ads campaign?

Question: What is a best practice for setting up awareness audiences for a Google Display ads campaign?

  • Including existing users on remarketing lists
  • Creating a separate campaign or ad group for each desired audience
  • Tagging all pages within the company website or app
  • Using top performing keywords for custom audiences

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.

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