Question: Which first two steps are required to implement a Target ROAS strategy? Select 2 Correct Responses
- She must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
- She must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
- She needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
- She must select a Manual CPC bid strategy and set her bid manually at the ad level.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
