Question: Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company's most expensive and luxurious product line. She's now contemplating whether they need to alter their view-through conversion window. Should Veronica change their view-through conversion window, and why?
- No, because the sales cycle for a luxury car will be within the default window.
- Yes, because the sales cycle for a luxury car will be longer than the default window.
- No, because having a longer view-through conversion window will skew regular conversion data.
- Yes, because having a longer view-through conversion window will make the campaign look more impressive.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
