Question: In which way do view-through conversions help evaluate the success of a Display campaign?
- Presenting customers a short survey asking about their experience leading up to the purchase they completed
- Narrowing down the best-performing areas of a Display campaign from placement and audience reports
- Telling you when customers see but don’t interact with an ad, then later completing a conversion on the site
- Identifying which traffic, exclusively from Display, resulted in conversions
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
