Question: Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow?
- She should use Performance Planner only when it’s necessary to forecast the costs of running specific campaigns and their keyword groups.
- She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
- She should harness the data from her campaign’s last month to build plans in Performance Planner. Then, she should align her campaigns to those forecasts.
- So that she’s aware of what’s happening in the ad auction, she should use the Reach Report to investigate what her competitors are doing.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
