Question: As a member of the marketing team for a clothing retailer, you plan your company's monthly online advertising budget. You've just decided to use Google Ads' Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two.
- You can use it to harness the power of machine learning for forecasting.
- You can use it to identify funds from other operational budgets to allocate to marketing.
- You can tap into its forecasting, which is informed by billions of Google searches every week.
- You can integrate it with other budgeting software, such as Quickbooks.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
