When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?

Question: When an advertiser's campaign goal is visibility, which bidding strategy would you recommend?

  • You’d recommend Enhanced cost-per-click (ECPC).
  • You’d recommend Maximize conversions.
  • You’d recommend Maximize clicks.
  • You’d recommend Target impression share.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.

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