Question: What three recommended campaign best practices should you follow after implementing Smart bidding and broad match? Choose three.
- Using responsive search ads, including all relevant assets, and making sure that all headlines and website landing pages reflect whatever queries you’re targeting in your campaigns.
- Ensuring that you’ve set the correct targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions.
- Using cross-device reporting to make sure you can identify a user across different environments including web and mobile apps.
- Organizing your ad groups according to a common theme, like “types of products or services”.
- Making sure you review your ad policies to confirm that your ads comply and to prevent any disapprovals.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
