Question: Which of the following two options are considered to be best practices for using Performance Planner? Choose two.
- Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days
- Be sure to review your keyword report regularly and optimize your campaigns by adding negative keywords.
- Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App.
- Be sure to write more similar headlines to provide consistency and to communicate a uniform message to your users.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
