Question: What's one way to improve the expected clickthrough rate of an ad?
- Experiment with different calls to action.
- Add negative keywords for enhanced targeting.
- Send traffic to the right landing page.
- Optimize your website for mobile devices.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.