Question: Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?
- She should only use the data from her campaign’s last month to build plans in the tool and then align her campaigns to those forecasts.
- She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups.
- She should investigate what her competitors are doing by using the Reach Report so she’s aware of what’s happening in the auction.
- She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
