If someone wants to analyze conversion data for a broad match campaign, which method would you recommend they use to implement and test broad match?

Question: If someone wants to analyze conversion data for a broad match campaign, which method would you recommend they use to implement and test broad match?

  • They can use conversion tracking in Google Ads to track how many conversions are being generated by their broad match keywords.
  • They can use the keyword match type feature in Google Ads to see how their broad match keywords are being matched.
  • They can use the Keyword Planner to determine new keywords that are relevant to their business and target audience.
  • They can use One-Click Experiment Apply, after the implementation of broad match keywords, which automatically creates an experiment that follows best practices.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.

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