Question: You've noticed that one of your ads isn’t performing as well as you'd like. Which action can you take to help improve the ad’s expected clickthrough rate?
- You can add negative keywords to enhance targeting.
- You can experiment with various calls to action.
- You can send traffic to the correct landing page.
- You can optimize your website for mobile devices.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.