For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

Question: For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

  • In order to make sure the reach of the campaign won’t become restricted.
  • In order to prevent the average cost-per-view from increasing.
  • In order to make sure there’s no limit on the types of video formats served.
  • In order to avoid having the campaign not run at all.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.

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