Question: If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
- Address the viewer’s desire for food in the first five to 10 seconds of the video.
- Explain the company’s background during the first half of the video.
- Add as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention.
- Use “Sign up to our newsletter” as the primary call-to-action.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
