Question: A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
- They’ll get to see the terms people were searching for when seeing their ads.
- They’ll see how many ads served to how many people and how many times, across devices and formats.
- They’ll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
- They’ll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
