Question: If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
- By using Reach Planner from within your company’s Google Analytics account so there are more insights to use in the plan.
- By including key words related to the company’s products so Reach Planner can narrow down the campaign’s settings.
- By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
- By using Reach Planner after the campaign’s been active for a week so it has relevant data to create more accurate planning.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
