Question: An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business's new Video campaign?
- Decide on the highest amount they’re willing to pay for this campaign.
- Use the estimate in the traffic estimator during campaign setup.
- Slightly inflate the estimate in the traffic estimator during campaign setup.
- Slightly inflate the average amount the account manager is willing to bid for this campaign.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
