Question: To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast. Why was there such a significant mismatch between the campaign results and forecast data?
- Because the marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
- Because Reach Planner isn’t compatible with awareness campaigns.
- Because Reach Planner forecasts are compatible with Video campaigns for any marketing objective.
- Because the marketing manager used Reach Planner during the least optimal time of day.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
