Question: You've relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal. What other action should you take to make sure your campaign is effective?
- You should use the contact form to ask where potential customers learned about your business.
- You should cross-check your ad schedule against when you received leads.
- You should ask your customers whether they saw your videos.
- You should enable Google Ads conversion tracking.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
