Question: Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they've spent 80% of the campaign budget. What action should they take next to grow conversion volume?
- They should add Demographics Audiences to re-engage with existing customers.
- They should re-engage with existing customers by adding Custom Audiences.
- They should engage with website visitors by adding the Life Events audience type.
- They should remove audience restrictions with run-of-network targeting.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
